"The purpose of this Krsna consciousness movement is to awaken man’s original consciousness. At the present moment our consciousness is designated. Someone is thinking, “I am an Englishman,” and another is thinking, “I am an American.” Actually, we do not belong to any of these designations. We are all part and parcel of God; that is our real identity. If everyone simply comes to that consciousness, all the problems of the world will be solved. Then we shall come to - know that we are one—the same quality of spirit soul. The same quality of spirit soul is within everyone, although it may be in a different dress. This is the explanation given in the Bhagavad-gita. Krsna consciousness is actually a purificatory process... Its purpose is to make people free from all designations... Eventually, we reach the ideal perfection of human life. Krsna consciousness is also a very simple process. It is not necessary to become a great philosopher, scientist, or whatever. We need only chant the holy name of the Lord, understanding that His personality, His name, and His qualities are all absolute."