"The transformations initiated by a healthy vegan diet go well beyond physical health. For those who want it to be, a plant-based diet is also a potent political comment on our broken food system. … we're looking at a diet for which the ultimate beneficiary is the individual. Healthy veganism explicitly serves no corporate or industrial gods. In fact, it counters these interests. … If the prospect of simultaneously giving corporate food executives nightmares while achieving personal dietary empowerment -- not to mention lowering your carbon footprint and minimizing animal suffering -- has any appeal, then veganism is for you."