"Eating vegan is NOT...... a way for you to feel superior to other people... Hey, we're all human... composed of similar weaknesses and flaws... And for a lot of people, one big commonality is that we want to matter... to stand out... to be special. A productive way to achieve... is to do things like learn... work out, and have stimulating conversations with interesting people... a less productive way... is to try to put people down... some vegans ...adopted a super-aggro vegan stance purely as a way to make other people feel shitty and make themselves seem, by contrast, superior... We don't believe in that... we want people to eat vegan because of the amazing, compelling reasons to eat vegan..."