"American electoral politics were forever transformed by the Whigs' imaginative presidential campaign that year. The election of 1840 was a sweeping Whig victory as Harrison easily won the presidency and both branches of Congress came under Whig control. Voter turnout was phenomenal. Roughly 80 percent of the eligible male electorate went to the polls, energized by massive parades, outdoor rallies, campaign songs, and circus-like hoopla never before witnessed by the American public. Gimmickry and humbug became hallmarks of the campaign. A widely used tactic was the rolling of large leather balls festooned with catchy slogans such as "Van, Van, Van- Van's a Used Up Man" across the rural landscape and through villages and towns."