"Van Buren himself bore much of the responsibility. In the election he was defeated by a political system and by political techniques that he more than anyone else had developed. Whig managers such as Weed and Stevens used methods that Van Buren and the Regency had perfected in New York. In 1836, he had won partly by adjusting to change better than his opponents had, but in 1840, the Whigs not the Democrats took advantage of what was new. With a national two-party system and nationwide means of communication, a national campaign with a national message was needed. With their log cabins, Tippecanoe slogans, and parades, the Whigs found the message that could produce votes. In Philip Hone's words, the "hurrah [was] heard and felt in every part of the United States." The Whigs allowed the common man to participate in their campaigns, whereas the Democrats, who had based their previous campaigns on the common man, discouraged participation. Harrison, not Van Buren, broke with tradition and went out on the campaign trail for himself. Harrison, not Van Buren, replaced Andrew Jackson as the popular hero in the eyes of the people. Even though Van Buren had created a national political party, he did not run a national campaign in 1840, but devoted most of his attention to New York as he had done in 1838, but not in 1824. Instead of adjusting his republicanism as he had in the past, he remained in 1840 chained to the Jeffersonian tradition."
January 1, 1970
https://en.wikiquote.org/wiki/Martin_Van_Buren