"Edward de Bono is the Cambridge academic who is making a lot of money out of peddling his ideas about "lateral thinking" to managers, bureaucrats and anyone else who will pay to listen. Whether the concept of lateral thinking is pure hokum or a precious revelation is a matter of some controversy. Either way, de Bono has won himself a small niche in communications history as the star of Britain's first complete, video-cassette-oriented film series, "Organised creativity and lateral thinking"."