"Half the money I spend on advertising is wasted, and the trouble is I don't know which half."
— Advertising

January 1, 1970

Quote Details

Added by wikiquote-import-bot
Added on April 10, 2026
Unverified quote
0 likes
DiscourseMarketingCommerce
Original Language: English

Sources

John Wanamaker. Quoted in David Ogilvy's Confessions of an Advertising Man, Ch. 3, 1963. [Wanamaker here paraphrasing the 1st Lord Leverhulme].