"Ads are the cave art of the twentieth century."
— Advertising

January 1, 1970

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Added on April 10, 2026
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DiscourseMarketingCommerce
Original Language: English

Sources

Marshall McLuhan quoted by Douglas Coupland, Extraordinary Canadians: Marshall McLuhan (aka: Marshall McLuhan: You Know Nothing of My Work! (2010), p. 113) and also in W. Terence Gordon McLuhan: A Guide for the Perplexed, p. 78, thus: "In Culture Is Our Business McLuhan identifies advertising as the cave art of the twentieth century…". This idea is most closely express by McLuhan in Culture Is Our Business (1970) thus: "The cave art of Madison Avenue has been by far the most innovative and educa