"Too many well-meaning liberals are clinging with ten fingernails to the idea that their institutions are robust enough to withstand fascism. They believe, because the belief is soothing, that the marketplace of ideas cares about the value, durability, and quality of its wares rather than how shiny the packaging is, how catchy the jingle, how many times it shows up in your peripheral brand awareness until it’s the one you reach for on the shelf."