"Balloon-frame houses illustrated four of the factors cited then and later to explain the emergence of the American system of manufactures. The first was what economists call demand and what social historians might call a democracy of consumption: the need or desire of a growing and mobile population for a variety of ready-made consumer goods at reasonable prices. Considering themselves members of the "middling classes," most Americans in the 1850s were willing and able to buy ready-made shoes, furniture, men's clothing, watches, rifles, even houses. If these products lacked the quality, finish, distinction, and durability of fine items made by craftsmen, they were nevertheless functional and affordable. A new institution, the "department store," sprang up to market the wares of mass production to a mass public. European visitors who commented (not always favorably) on the relationship between a political system of universal (white) manhood suffrage and a socioeconomic system of standardized consumption were right on the mark. Grinding poverty and luxurious wealth were by no means absent from the United States, but what impressed most observers was the broad middle."