"The show was intended by Avi Arad from the ground up to be one big toy commercial. At first, I had to battle against that and things between us were very tense. At one point I was almost fired. Eventually he and I found common ground and he realized that a great show would sell toys better than anything, and I really wanted to make a great show. So we had fewer confrontations. But, from his point of view, it was still one big toy commercial. The toy line definitely affected me. It was common for me to get a phone call from Avi’s people asking me to use a certain character because they were going to make a toy out of him. But they were nice about it, and, I’m actually fairly accommodating, so we always managed to work it out. And I also affected the toy line. Avi was dead set against using Madame Web, but I insisted because I saw a place for her in my big final story line. So, despite his mumblings and mutterings about how he couldn’t make a boy-friendly toy out of a "lousy old broad", I used her with great success. And, guess what? They made a toy out of her! It’s one of my most prized possessions."