"I'm not saying I came up with anything [laughs]. It's like people thinking we would be more real if we went onstage in jeans and T-shirts. How ignorant is that, to think that because they don't wear a suit onstage that someone is giving you the real deal? People do come and see us and think, "Look at all these gimmicks." Go ahead, man. Go ahead and think that."
January 1, 1970
https://en.wikiquote.org/wiki/Jack_White