"[These leaders]... chose higher ethical behavior, declining to avail themselves of the routine excuses about duty to shareholders, competitive riskiness, government regulation or other pretexts most executives employ (...) Each of the CEOs profiled here displayed forthright candor, competence, and a recognition of the complexities of society that shape the bottom line. Most of the CEOs I’ve met ... are afraid to share their views candidly. These twelve spoke out. They endorsed politicians. They spoke out against injustice in a variety of ways, sometimes to their own detriment. They held controversial views. They were not going to leave their conscience at home when they went to work. Part of their vision was to be complete human beings. These CEOs were willing to admit their mistakes in public. They provided a climate of self-correction. This is something most big CEOs never do, under advice of their corporate law firms.(...) The more you look into them, the more they reveal what successful CEOs should be about within the norms and standards of a civilized society."