"Fromm revives all the time-honored values of idealistic ethics as if nobody had ever demonstrated their conformist and repressive features. He speaks of the productive realization of the personality, of care, responsibility, and respect for one’s fellow men, of productive love and happiness – as if man could actually practice all this and still remain sane and full of “well-being” in a society which Fromm himself describes as one of total alienation, dominated by the commodity relations of the “market.” In such a society, the self-realization of the “personality” can proceed only on the basis of a double repression: first, the “purification” of the pleasure principle and the internalization of happiness and freedom; second, their reasonable restriction until they become compatible with the prevailing unfreedom and unhappiness. As a result, productiveness, love, responsibility become “values” only in so far as they contain manageable resignation and are practiced within the framework of socially useful activities (in other words, after repressive sublimation); and then they involve the effective denial of free productiveness and responsibility."