"The real reason we are failing to rise to the climate moment is because the actions required directly challenge our reigning economic paradigm (deregulated capitalism combined with public austerity), the stories on which Western cultures are found (that we stand apart from nature and can outsmart its limits), as well as many of the activities that form our identities and define our communities (shopping, living virtually, shopping some more). They also spell extinction for the richest and most powerful industry the world has ever known—the oil and gas industry. … There are plenty of solid economic arguments for moving beyond fossil fuels. … But we will not win the battle for a stable climate by trying to beat the bean counters at their own game—arguing, for instance, that it is more cost-effective to invest in emission reduction now than disaster response later. We will win by asserting that such calculations are morally monstrous."