"It’s really a look at life, a look at the absurdity from a graphically visual point of view. If you illustrate some one-liners, it destroys them because that one-liner works better in the mind’s eye–you hear it and form a picture in your mind of what’s happening. But then when you actually see somebody draw that and make it graphic, then it doesn’t work anymore. For instance, Woody Allen in one of his early stand-up act lines said, “And I came home and there was my mother in a corner knitting a chicken.” Now everyone has always broken up at that line–there’s an insanity, an absurdity, that’s wonderful. It just sounds right. But if we did a drawing of a woman sitting on a couch knitting a chicken, it destroys it. Because once you graphically see it, once it’s in print, it’s no more a mind’s-eye absurdity; it becomes a graphic reality. And not every graphic reality is funny. So a MAD idea really translates well into a graphic reality–it’s not a mind’s-eye image."
Mad (magazine)

January 1, 1970

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Original Language: English

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