"MAD publisher Bill Gaines says he got the magazine's credo from an old New Yorker cartoon showing a man on a soapbox shouting, "I hate everybody regardless of race, creed or color." "It really has become our motto," says Gaines. "We attack anyone no matter who or what they are. Since we don't have a point of view, we don't have to leave anyone out and that gives us a lot more material to work on.""