"Much of the material Mad satirized in its pages was first available to children in other media, especially television and the films. As these began to show increasingly adult material, Mad's pages also began to become more sophisticated. The magazine grew racier, but its readership grew younger. In the late 50's our readers seemed to be about 15, l6, late high school, early college. Today the mean age is probably about 13, Al Feldstein says. He attributes the change unequivocally to increased television viewing."