"The Shadow archetype represents your own dark side, not necessarily your evil side but the part of you that is hidden, out of the light, the sum of those characteristics you conceal from both the world and yourself. Bruce Wayne confronts his own darkest nature early in life, chooses to work with it, and uses it to instill fear in others. His bright and dark sides work together to fight evil. From a Jungian perspective, therefore, Batman appeals to our own need to face and manage our own Shadow selves. We want Batman in our shadows."