"Entrepreneurship is a creative process, and by its very nature, creativity comes as a surprise to us. To foresee an innovation is in effect to make it. If creativity' were not unexpected, customers could demand it and expert planners could supply it by rote. An economy could be run by demand. But an economy of mind is necessarily impelled by Say's Law ("Supply creates it's own demand."), driven by the unforced surprises of human intellect."