"[The Guide] says that the best drink in existence is the Pan Galactic Gargle Blaster. It says that the effect of a Pan Galactic Gargle Blaster is like having your brains smashed out by a slice of lemon wrapped round a large gold brick."
January 1, 1970
https://en.wikiquote.org/wiki/The_Hitchhiker's_Guide_to_the_Galaxy