"It helped, too, that the Nazis were able to recruit the widely respected former Reichsbank President Hjalmar Schacht, who had resigned his post in 1930 after effectively endorsing Hitler's campaign against the revised reparations schedule known as the Young Plan. Yet even with his imprimatur on them, it took real political skill to sell such unorthodox economic solutions to a relatively sophisticated and highly variegated electorate. The Nazis' success without doubt owed much to Joseph Goebbels, the evil genius of twentieth-century marketing, who sold Hitler to the German public as if he were the miraculous offspring of the Messiah and Marlene Dietrich. The Nazi election campaigns of 1930, 1932. and 1933 were unprecedented assaults on public opinion, involving standardized mass meetings and eye-catching posters, as well as rousing songs (like the Horst-Wessel Lied) and calculated physical intimidation of opponents. Though much of this owed its inspiration to Mussolini - not least the snazzy uniforms for supporters, and the Roman salutes - Goebbels understood the need for finesse as well as bombast. For one thing, he saw more clearly than the star himself the need to adjust Hitler's message according to which of the German electorate's many segments was being addressed."