"To get a prime time show - network show - on the air and to keep it there, you must attract and hold a minimum of 18 million people every week. You have to do that in order to move people away from Gomer Pyle, Bonanza, Beverly Hill Billies and so on. And we tried to do this with entertainment, action, adventure, conflict and so on. But once we got on the air, and within the limits of those accident ratio limits, we did not accept the myth, that the television audience has an infantile mind. We had an idea, and we had a premise, and we still believe that. As a matter of fact we decided to risk the whole show on that premise. We believed that the often ridiculed mass audience is sick of this world's petty nationalism and all its old ways and old hatreds, and that people are not only willing but anxious to think beyond most petty beliefs that have for so long kept mankind divided. So you see that the formula, the magic ingredient that many people keep seeking and many of them keep missing is really not in Star Trek. It is in the audience. There is an intelligent life form out on the other side of that television too."