"it seems that Kafka is even more famous in Prague than President Havel. An entire Kafka industry has blossomed here. He is sold in every store: Kafka shirts, Kafka toys; beer mugs and pots with Kafka's picture. There are Kafka restaurants, cafeterias, theatres. He looks down at us from everywhere. Kafka, the sickly, alienated individualist, the Jew who never completely felt himself to be a citizen of the Jewish, the Czech, or the German worlds, has risen from the dead in the vulgarized form of a sort of Czech rock star."
January 1, 1970
https://en.wikiquote.org/wiki/Franz_Kafka