"...in New Year's Eve, we look out over the surging throng of ecstatic celebrants, and the sea of humanity is blue. They're all wearing freebie hats from Nivea skin creme. No hats for the Knicks, Budweiser or [[w:I Love New York|I Heart [sic] New York]]. All Nivea skin creme. Countless hats of Nivea blue. I've heard of product placement, but this is carpet bombing."