"The number of screens in Latin America grew on average by 65% in the 2000s. This percentage was led by Mexico and to a lesser extent;Brazil and Colombia (see Figure 11). This growth took place in a context of high geographic and class concentration, in addition to the high cost of tickets –in Latin America just one family outing to the family represented the equivalent of 10% of average local monthly income. Nevertheless, Latin America still remains “under screened”, including the giant Brazil, which has only around 2,500 screens fora population of almost 200 million inhabitants,representing only 1.1screens per 100,000 inhabitants. Regardless of whether one country has more or fewer screens, the geographic concentration of the screens is extremely important in all Latin American countries. In Mexico, only 7% of cities had a screen, and in Brazil, the second largest Latin American exhibition market, only 10% of cities had a theater (González, 2011). These patterns are especially acute in digital cinema through its flagship: 3D (the vast majority of Latin American digital screens are 3D). In 2007, 19 screens were digitized in Latin America. Since 2008, especially 2009, many digital screens opened in the entire region. Nevertheless, the rate of digitization in the region remains one of the lowest in the world (22% in 2011) (see Figure 12)."