"The cinema market in Latin America has faced drastic changes over the last few decades. Up until 40 years ago, national private companies dominated the Latin American film markets, especially exhibition. Through globalization, film distribution and exhibition are now mainly controlled by Hollywood studios and the multinational companies associated with them (Guback 1969, Getino, 1984-1987,Rey, 2005). In Latin America, there are fewer numbers of movie goers: the frequency of attendance in the region is on average 0.8 movies per year per person, except in Mexico (1.7), a country that has the fifth largest exhibition market of the world. Nevertheless, box office showed an increase of 127% during the 2000s, due mainly to the constant increase in cinema ticket price: prices doubled during the last decade (due primarily to the cost of 3D screening which typically is at a premium price)."