"In 2007, the USA accounted for 70% of all digital screens; by 2001, the share had dropped to 46%. The greatest growth occurred in Europe. In the 2000s, the mainstream film industry (Hollywood and multinational companies) declared that digitization of screens would reduce copy fees and other related costs, opening more theaters, penetrating territories with a low level of screens, allowing national film producers and filmmakers in developing countries to increase their market share and reinforcing cultural diversity (De Luca, 2004, 2009)."