"[O]ver the last several years the exhibition market in India has changed, possibly accounting for variations in the film market. The main change in the exhibition market is the multiplex (Pendakur, 2012). In India, there still is a plethora of mono screens in the southern half of the country, with an average ticket price of US$ 0.50. These screens are still the most popular for Indian moviegoers. Around 1,000 multiplexes have emerged in large Indian cities, with a ticket price of around US$3.30. These multiplexes account for most of the Indian revenues generated for Hollywood blockbusters. Nevertheless, films from USA account for no more than 7% to 10% of the Indian box office (Ernst & Young-India Film Council, 2012). Additionally, no Hollywood films are in the Indian Top 10 films."