"As mentioned extensively by film industry experts, most of today’s film consumption is outside the traditional cinema circuit. Televisions, streaming media players, computers, tablets and smartphones are popular platforms for watching and enjoying feature films for a major portion of the world’s population. However, the theatrical release of a feature film continues to be a major effort vis-à-vis commercial exploitation in the rest of the film consumption windows (free-to-air and pay television, DVD, online platforms)."