"Dedicated enforcement campaigns have become relatively common sights in developing countries as part of the release strategies for major domestic films, with notable examples including The Irony of Fate 2 (2007), in Russia, Tsotsi (2005) in South Africa, Tropa de Elite 2 (2010) in Brazil and Lagaan (2001), in India. Police mobilization in these situations is generally geared toward the suppression of street piracy during the initial release window for the film, when the majority of profits are made."