"The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity."
— Marketing

January 1, 1970

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BusinessMarketing
Original Language: English

Sources

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208