"The post-1972 primary system was especially vulnerable to a particular kind of outsider: individuals with enough fame or money to skip the “invisible primary.” In other words, celebrities. Although conservative outsiders Pat Robertson, Pat Buchanan, and Steve Forbes did not manage to overcome the effects of the invisible primary during the 1980s and 1990s, their relative success provided clues into how it might be done. Forbes, an extraordinarily wealthy businessman, was able to buy name recognition, while Robertson, a televangelist who founded the Christian Broadcasting Network, and Buchanan, a television commentator (and early Republican proponent of white nationalism), were both colorful figures with special media access. Although none of them won the nomination, they used massive wealth and celebrity status to become contenders."