"Ideology is a highly controversial term, precisely because it challenges the extent to which people are self-determining with respect to the ideas to which they adhere. This seems to put the critic of ideology in a transcendent position, of the kind which theories like Adorno's should be concerned to question. However, saying, as Rorty does, for example, that ideology therefore should just mean 'bad idea' is likely to obscure the fact that the production and adoption of 'bad ideas' involve accumulated systemic social and economic pressures. These need to be analysed in terms of how individuals are subject to forces beyond their control and yet do not see how they may be led to deceive themselves by such forces."