Compare: First, have something to say. Second, say it. Third, stop when you have said it. Fourth, give it a good title. — John Shaw Billings, as quoted in "Johns Hopkins Historical Club: Special Meeting, May 26, 1913, in Memory of Dr. John Shaw Billings", Bulletin of the Johns Hopkins Hospital, Vol. 25, No. 282 (August 1914), p. 247.https://en.wikiquote.org/wiki/Writing