"[T]he proper way to handle 'em is not by looking on 'em `as excitable masses of barbarism' (I speak for the Punjab only) or the `down trodden millions of Ind groaning under the heel of an alien and unsympathetic despotism,' but as men with a language of their own which it is your business to understand; and proverbs which it is your business to quote (this is a land of proverbs) and byewords and allusions which it is your business to master; and feelings which it is your business to enter into and sympathise with."
January 1, 1970
https://en.wikiquote.org/wiki/Rudyard_Kipling