"Movies hadn't been doing the sort of opening-weekend business that's fairly common – even expected – today. The first Harry Potter came out about six months before us and it was this phenomenon from Day one. It was so wild because it was a new thing at that moment – and I'm not saying that hasn't happened in movie history, but at the time that was a big jump. and then that happened with us. People didn't anticipate [2002's Spider- Man] to be like that. Leading up to it you start to get reactions and people tell you, you know, what the tracking is and what range your opening weekend box office is likely to be. but for me it was kind of unexpected. So much shifted in my life the weekend the movie came out. it was shocking."