"You're dealing with a lot of silly people in the marketplace; it's like a great big casino and everyone else is boozing. If you can stick with Pepsi, you should be O.K."
— Warren Buffett

January 1, 1970

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Original Language: English

Sources

On being dispassionate and patient in investments, in an interview in Forbes magazine (1 November 1974); he is contrasting soft-drinks to intoxicating beverages in this example; Buffett eventually became a major investor in Coca-Cola.