"I've got a brilliant new strategy, which is to make so many gaffes that nobody knows which one to concentrate on. [...] They cease to be newsworthy, you completely out-general the media in that way, and they despair. [...] You shell them, you pepper the media... you've got to pepper their positions with so many gaffes that they're confused. It's like a helicopter throwing out chaff, and then you steal on quietly and drop your depth charges wherever you want to drop them."