"Now there are other media too whose basic social role is quite different: it’s diversion. There’s the real mass media-the kinds that are aimed at, you know, Joe Six Pack — that kind. The purpose of those media is just to dull people’s brains. This is an oversimplification, but for the eighty percent or whatever they are, the main thing is to divert them. To get them to watch National Football League. And to worry about “Mother With Child With Six Heads,” or whatever you pick up on the supermarket stands and so on. Or look at astrology. Or get involved in fundamentalist stuff or something or other. Just get them away. Get them away from things that matter. And for that it’s important to reduce their capacity to think."