"By the 1980s that sense of identity and chicanismo, that militant clarity, was hard to find. "Young people don't want to be called Chicano today," more than one professor of Chicano Studies commented to me. "It isn't really that they don't want to be called Chicano, it's more that the term has no special meaning to them, they don't know about the movement," said a former Chicana activist. At many schools, Chicanos and Chicanas were more likely to be taking courses in business administration than Chicano Studies. Ah, some of us sighed, where is Che Guevara now that we really need him?"