"Joyce gives the ghost guises like Saint Bruno and The Nolan of the Cabashes and Noland's brown and Nolan Browne and Bruno Nowlan and Nolans Brumans and Mr. Brown and Bruno Nolan and many others. The encyclopedic Joyce was deeply impressed by Bruno's heady coincidence of contraries, and was no doubt sympathetic to Bruno's hectic and finally tragic bouts with the Inquisition. McLuhan the Joycean scholar was certainly conscious of Joyce's debt to Bruno. But I like to think there was more: that when "Bruno Nolan" winked from one of paper sleeves, McLuhan made a recognition as if glimpsing a companion from across the centuries and winked back."