"President George W. Bush used to say, “Family values don’t stop at the Rio Grande and a hungry mother is going to try to feed her child.” When Hispanics heard that, they knew he cared and were willing to listen to his policies on education, jobs, spending, etc. Because his first sentence struck a chord, Hispanic Americans were willing to listen to his second sentence. We heard this from other demographic groups as well. President Bush got 44 percent of the Hispanic vote, a modern-day record for a Republican presidential candidate."