"To understand animal thinking you've got to get away from a language. See my mind works like Google for images. You put in a key word; it brings up pictures. See language for me narrates the pictures in my mind. When I work on designing livestock equipment I can test run that equipment in my head like 3-D virtual reality. In fact, when I was in college I used to think that everybody was able to do that. And language just sort of, you know, gives an opinion. Like, oh, that's a good idea or oh, I just figured out how to design that. ... I designed a system holding a cattle in the meat plant, where they straddle a conveyor. And if you get things set up right they just walk in really quietly. And you've got to get the lighting right. They're afraid of the dark. If the lights were going, blasting in their eyes like the sun or there's a reflection on a shinny piece of metal moving, they're going to be afraid of that. And you get rid of those things their afraid of then their going to walk right in. You know, the things that scare a prey/species animal like cattle are a whole lot of little visual details that people just don't tend to notice. And one of the big problems they used to have is the people just wanted to get out there and yell and scream and push and shove and you know more and more prods. Rather than remove the things that the cattle were afraid of."