"Perceptions of McGovern’s 1972 opponent have been heavily influenced by Nixon’s subsequent disgrace and resignation from office. But in 1972 itself, Nixon was brilliant, in a devious, unprincipled sort of way. He had already defied conservative orthodoxy by imposing wage and price controls (1971) and visiting the previously forbidden kingdom of the People’s Republic of China (a maneuver so audacious that Nixon-to-China became a general term for politicians going sharply against type). Nixon’s campaign relentlessly appealed to Democratic constituencies, especially labor (the AFL-CIO was neutral in a presidential general election for the first time ever), southern white voters (a Democrats-for-Nixon organization was headed by LBJ crony John Connally), and Catholics. He falsely promised imminent peace in Vietnam and used fiscal stimulus to pump up the economy (helping to create later inflation that would bedevil his successors). He gave every appearance of being a very successful president, disguising the moral rot within his White House. His job-approval ratings in 1972 breached 60 percent in May and were at 62 percent on Election Day. Trump has never been within hailing distance of this sort of popularity, and has never shown any interest, much less ability, in appealing beyond his electoral base."