"The images of Saddam Hussein endlessly repeated on our screens before the war (Saddam firing a rifle into the air) made him into some kind of Iraqi Charlton Heston — the president not only of Iraq, but also of the Iraqi Rifle Association. The true interest of these images, however, is that they remind us how the ideological struggle is fought out not only at the level of arguments but also at the level of images: which image will hegemonize a field, and function as the paradigmatic embodiment of an idea, a regime, a problem."