"Academic interest in adventure tourism has increased in recent years given the exponential growth of this sector. Physical outdoor activity-based conceptualisations of adventure tourism - from soft adventure (, , etc.) to hard adventure (, wilderness trekking, etc.) — are commonly employed, but are criticised as overly simplistic and failing to capture the essence of adventure tourism. A systematic review of the adventure tourism literature aimed to address these concerns and resulted in a new conceptualisation of adventure tourism and its dimensions that offers a more comprehensive and sophisticated understanding of this tourism activity. Of the 22 dimensions of adventure tourism identified, risk and danger, the , thrill and excitement, challenge, and physical activity are at its core. Consumer-based, product-based and hybrid pillars of adventure tourism are also evident."
January 1, 1970
https://en.wikiquote.org/wiki/Adventure_travel