"So let us begin with a simple name change. We shall rid ourselves of the self- conscious, almost "embarrassed" concept of "psychological operations". In its place we shall create MindWar. The term is harsh and fear-inspiring, and so it should be: It is a term of attack and victory - not one of the rationalization and coaxing and conciliation. The enemy may be offended by it; that is quite all right as long as he is defeated by it. A definition is offered: MindWar is the deliberate, aggressive convincing of all participants in a war that we will win that war."