"There are also fascinating backseat use cases around content recommendations and monetization of advertising data, even. Understanding passenger reactions and emotional engagement with music and video content can help refine content recommendations, making these more relevant to the user and their experience. Where advertising is deployed, understanding viewer engagement with that content provides OEMs and advertisers with very valuable data. I think users will be interested in opting in to that, if there is an incentive for them. Imagine a scenario where you and your friends take a rideshare to a concert and engage with advertising in the back of a car. In return, since the system knows you are taking a ride to a concert, it offers you a discount coupon for a band t-shirt or such. And, to wrap this up, a fun use case often requested by OEMS, is trip highlights where the Emotion AI detects smiles and joy, so that an interior camera can take cool pictures just at the right moment there’s a lot of fun we can add to the overall experience considering the right applications of this technology."