"Although ' seems to work as a memorable , it can mislead. The book is not about implicit trust, but reluctance and hesitation. Numbers that appear sufficiently routine may pass under the radar, but when conflicting interests are at stake, they are readily challenged. They often require . This typically involves putting aside deep meanings and convictions in favor of compromise and convention. The title came to me in reaction to my editor's suggestion of "Truth in Numbers," which I rejected at once."